Be Bold

The UNSW Business School (formerly the Australia School of Business) prides itself on attracting the brightest students and academics. In 2013, the objective was to increase the number of talented high school students who listed UNSW as their first preference.

Phil’s role was to produce two videos within the video unit of UNSW Business School to drive the Be Bold campaign. One video focuses on Felix Tan’s passion for teaching, and the other details Elise’s transition to university from high school. The videos were a key feature of the Be Bold landing page that attracted thousands of views during the university’s application period.