The goal of the Good Trek Co is to inspire people to raise money for charity through adventurous trekking experiences.

In the early stages of the organisation, Phil worked with the Good Trek Co to establish social media content and channels to educate adventurers and charity partners about the organisation. 

In addition, Phil also created video content that was targeted at prospective charity partners and participants.  The outcome was positive social media sentiment about the concept from charity partners and budding adventurers.

Project support: Felishia Abbott.